How does it work?

1Choosing the strategic angle of the campaign

Each campaign covers a single strategic angle and includes the production of at least 12 clips (6 to 10s) on a theme of your choice :

1Awareness & Positioning
Anchor the institution's reputation, values, and visual identity in the minds of prospects, partners, and alumni.
2Student Recruitment & Lead Generation
Obtain information requests, completed forms, and registrations for a specific program
3Alumni Journeys & Success Stories
Highlight the professional trajectories of alumni and demonstrate return on investment to new prospects.
4Expertise & Thought Leadership
Position professors, deans, and researchers as authoritative voices in their field.
5Campus Life & Culture
Create an emotional connection by showing prospects daily life on campus.
6Program Focus & Highlights
Inform prospects about course structure, specializations, and unique learning methods.
7Diversity, Equity, and Inclusion (DEI)
Show commitment to an inclusive environment and celebrate the community's diversity.
8Corporate & Sector Partnerships
Strengthen trust by showcasing collaborations with renowned companies and apprenticeship/employment pathways.
9Research & Innovation
Highlight the institution's role in cutting-edge discoveries and societal impact.
10Community Engagement & Social Impact
Show how the school contributes to local and global communities and supports social causes.
11Continuing Education & Executive Programs
Attract active professionals and lifelong learners to certificates, short courses, or executive MBAs.
12Startup Incubator
Promote entrepreneurial support, the incubation ecosystem, and project successes to attract idea holders, investors, and partners

2Collecting your assets

  • Your 2 hours of rushes max (indicate the Google Drive where you uploaded your video rushes)
  • Your graphic charter (logos, colors, typography)

3Production and delivery

Clip Production (6–10 s)
  • Considering your strategic angle & dedicated storytelling: We define a narrative thread linked to the chosen campaign objective and integrate it from the rough cut to select shots that tell the story.
  • Extracting key snippets: The editor cuts the most impactful sequences from your raw footage, validated in the rough cut, to best serve your storytelling.
  • Adaptation per platform: Each clip is then reworked to meet the requirements of the chosen network (TikTok, Instagram/Facebook Reels/Stories, YouTube Shorts, X, LinkedIn, Snapchat): format, dressing style, and placement of visual/textual elements.
  • Textual and graphic dressing: Insertion of nominative lower-thirds, your animated logo, and short bumpers to reinforce branding (per network) and illustrate the storytelling of each clip.
  • Audio optimization: Noise cleaning and level balancing so that the music remains perfectly audible in these ultra-short formats.
  • Optimized 9:16 export: Bitrate and compression configuration for smooth playback on all selected vertical channels.
Quality Assurance (QA)
  • Dedicated viewing to check adherence to safe-zones (uncut texts), readability, and sound/image synchronization.
  • Creation of an internal QA report before any client sharing.
File Preparation
  • Clear file naming (clip1_CampaignTitle.mp4, etc.).
  • Packaging deliverables in a structured hierarchy organized by format and platform on your Google Drive.
Validation Process and Revisions

After the delivery of the first 12 clips, you will receive a private link to view all the videos. You can then provide your feedback (text adjustments, cuts, dressing, etc.). Each revision will be integrated by our editors within a short timeframe. You have two free rounds of modifications: after the second validation, any new adjustment will be charged extra.

Our Offer

  • The prices below are based on a maximum of 2 hours of stock footage (i.e., the total duration of videos you send us for the project) provided by you.
  • Fixed Fee: €1,000 This amount covers defining the storytelling based on the chosen strategic angle, viewing the raw footage, and selecting and extracting key moments.
  • €490 Production of 12 short clips (6–10 s, 9:16) optimized for each social media platform (hooks, overlays, CTAs, hashtags, music, etc.)
Choice of Strategic Angle
Choice of Packs
Price (€)
Total clips : 0 clips Total : 0 €

Florian (Silkwires ceo)

(Internet user since 1996)

Hello and thank you for coming here

Small intro : I had my first Logitec 56k modem (reminder for old timers) in 1996 at the age of 19 and I have always stayed connected! For more than 20 years I have helped hundreds of small and medium-sized companies to develop their digital strategy, their online marketing and above all to be visible by their potential customers developing their free organic traffic with SEO.

My passion remains unaltered and I will be delighted to put my experience at your service and to propel your brand, your sales, your reputation far beyond your expectations!

Settled in Vietnam since 2010, the idea was to change the quality of life (fall in love with Asia) but also to set up a development structure to meet the demand of my historic European customers. For 10 years, I have been able to offer both strategic advice and also the entire technical part of implementation thanks to our teams of experienced in-house developers and the software we have produced. A 360° services, for 100% guaranteed results..

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